Big Data Helping Banks Understand Consumer Behavior

Nomis Solutions CEO presented yesterday at the Australian Retail Credit Association (ARCA) National Conference in Brisbane, Australia. This year’s theme was “Harnessing Disruption and Innovation” and was designed to give banks practical recipes for applying trends in banking and technology to improve their strategies.

Mr. Rohde’s keynote was entitled “Big Data Science and Cloud Computing Applied to Retail Bank Pricing: Perspectives from Silicon Valley.” The keynote covered how cutting-edge technology is enabling banks to understand customer behaviors, act on them to grow portfolios, and improve margin by giving consumers what they expect. Rohde also spoke about the key levers banks utilize once they have deployed this technology including advanced segmentation for product origination and retention, rate optimization, portfolio pricing, one-to-one pricing, and discretion management. Rohde detailed how these solutions are being applied to deposits, loans, and mortgages.

“Introducing this approach to using big data and cloud computing to the forward-thinking Australian banking market was an honor,” said Rohde. “It’s a humbling experience to be asked to introduce a leading-edge topic like this at such a prestigious gathering. I am very proud of the work that we are doing to help create literally better and smarter banks in the US, Canada, Europe, and South Africa. I am certain this will be of immediate utility to the forward-thinking banks of Australia and New Zealand.”

Now in its third year, the ACRA National Conference attracts over 300 senior banking leaders and is one of the largest banking conferences in the region.

“The team I lead goes to work every day to take hassle and guesswork out of a bank’s pricing strategy by leveraging proven technologies to do the heavy-lifting of analyzing bank consumer behavior,” concluded Rohde. “I hope I left these conference delegates with the understanding that with minimal effort on their part, they can absolutely know what will happen next and then make the right moves for their bank and their customers.