Improve Sales Effectiveness Through Omni-channel Offer Presentment

Nomis Solutions today announced the open public access to register for the LIVE online webinar for banks titled “Improve Sales Effectiveness Through Omni-channel Offer Presentment,” featuring speaker Frank Bria, vice president of digital engagement at Nomis Solutions.

The webinar is scheduled for 2:00 p.m. EST on November 17, 2016.

Customers are demanding more from their banks. Despite investments in digital customer experience, many banks are falling short of customers’ expectations. This is primarily because banks are not delivering true “win-win” value propositions for the customers as well as the bank.  As a result, banks are not monetizing their substantial investments in customer experience.

“This webinar will address the mistakes, miscues, and faulty assumptions that are standing in the way of a bank’s ability to offer the right product to the right customer at the right time,” said Bria, who is the author of “Seven Billion Banks: How a Personalized Banking Experience will save the Industry.” 

The webinar will cover:

  • The three mistakes banks make that keep them underperforming in customer acquisition
  • The one false assumption that will keep banks from being competitive in the next 3-5 years
  • Why the “conventional wisdom” around marketing segmentation is holding back the return on banks’ technology investments

Attendees will learn how to stop organizational structure issues from inhibiting their teams’ ability to deliver real value to customers. They will also understand why “next best offer” technology often fails to deliver better offers than front-line sales staff. Finally, attendees will gain insights to drive an effective omnichannel strategy that results in more closed deals and better intelligence as to what it takes to consistently outperform. 

“We want to show the five-step process that any bank can undertake in order to become THE institution of choice,” said Bria. “This is an opportunity to check your strategic roadmap against what other smart banks are doing to see what else you need to be doing in order to become the institution that your customer will continuously go to for their financial needs.”

Registered attendees will also receive access to the recorded version of the webinar to share with colleagues.