Solution Standouts
Create micro segments of your customers that share like attributes, behaviors and needs.
Seamlessly craft personalized relationship-based campaigns and offers that address the unique needs of your customer segments.
Rapidly implement tailored pricing strategies across selected customer segments and channels with ease via a centralized source of truth
Business Impact
- Empower business teams by eliminating the constraints imposed by legacy systems, fostering agility and innovation across all aspects of operations.
- Strengthen customer relationships by pioneering pricing innovation that prioritizes their needs and preferences, solidifying your position as a market leader.
- Stay ahead of market dynamics and prevent stagnation by swiftly adapting to pricing changes.
Powered by:
CHALLENGE
A Top 10 North American bank faced challenges implementing detailed pricing rules for deposit transactions, intending to execute comprehensive campaigns across products.
SOLUTION
Seeking a transformative Price and Offer Management Solution, they sought the expertise of Nomis to implement a sophisticated, rules-based pricing engine tailored to both product and customer segments. This strategic move not only optimized relationship pricing campaigns but also ensured uniform rate segmentation across all channels, empowering our client to achieve unparalleled success in their pricing strategies.
OUTCOMES
Handling over 7M rate calls per month
Proactively responding to market and competitor rate changes
Enhancing customer experience by offering personalized rates